By now, you all know that I believe every woman deserves REAL Quality Jewelry …No Imitations, No Simulations & No Synthetics! Most importantly, we all deserve to know what we are buying! The challenge is to look beyond any Marketing Spin…which I call “Marketing SPAMâ€.
If you are a Jeweler who hides some facts and has not yet stopped the spam, learn from brands in other industries. For example: The Four Seasons website integrates customers’ comments (all the negative criticism, as well as the positive reviews; & BTW I had a great stay in Vegas during Jewelry Week.) My favorite example this week is Miracle Whip: their campaign boasts about “not being for everyone†…. It does not pretend to be real mayonnaise, LOL.
So, back to the jewelry industry:
All of my girlfriends out there who love jewelry and are contemplating their next purchase, you need to look at the information carefully, while you listen to your jewelry sellers… and most importantly, ASK QUESTIONS!
If a seller says a gemstone is GENUINE, he does NOT necessarily mean it is Natural and Untreated. For example: lots of jewelry sellers are offering Blue Diamonds at bargain prices…without telling the whole story. Natural Color Diamonds are even rarer than Colorless Diamonds. Natural Blue Diamonds are extremely rare and can be priced in the millions of dollars. Genuine Blue Diamonds set in Jewelry offered at Bargain Prices…are likely BROWN DIAMONDS or faint yellow Diamonds that were first Irradiated and then given a high heat treatment,which turns the browns/yellows into colored diamonds, including: greens, vivid yellows, blues, purples and reds! This created color is usually permanent, but could possibly change during Repairs or Re-settings that require high heat.
Is there something wrong about buying treated gemstones? Not necessarily, but you should know what you are buying! For example: one of my friends is a manufacturer and seller of beautiful affordable Blue Zircon gemstone jewelry. Blue Zircon is a real gemstone (not to be confused with Cubic Zirconia; Zirconia is Synthetic & Fake). ALL Blue Zircon gemstones are heat-treated, yet the lively light blue color and refraction can be appealing. Now, if you are an investor or among our elite affluent who can own a Natural Blue Diamond…then go for it; a Blue Diamond is on top of my list for you…right after a Natural Pink Diamond 
As for the rest of us, let’s buy, wear or sell beautiful, rare, gemstones, but nothing fake or simulated; if you have an urge to get close to a natural blue diamond … go visit the HOPE DIAMOND, the most famous Natural Blue!
PHOTO BY DANE A. PENLAND SMITHSONIAN INSTITUTION
