Many marketers feel that Quality is all about perceived value. In fact, it is “value” that is perceived… when the quality of something is thought to be worth its price. There are true standards of Quality …that have little to do with price and nothing to do with perception. In the past, when a fine jeweler sold a Diamond, it was real, natural and untreated…NOT necessarily today. In the past, the words “Fine Jewelry” distinguished real, quality jewelry from the fake….but NOT today. I have worn and promoted quality diamond jewelry valued in the millions of dollars …and I also promote sterling silver jewelry that is under $50. Quality is not about the price, but it is based on reality!
I remember wearing a beautiful $100,000+ diamond necklace and matching $25,000 diamond ring for an important industry gala….and they both scratched my skin and constantly tangled my hair (OK, my hair is always a bit long). I personally own and often wear another expensive diamond ring that never scratches my skin and never catches my hair or any fabric of my clothes…I don’t even feel it; it is part of me. Most recently, I promoted and wore a Sterling Silver Necklace with diamond accents, which was so well crafted and manufactured that it felt like silk on my fingertips. It was quality. Quality jewelry is first and foremost about craftsmanship!
Quality, like Luxury also has an aesthetic and an emotional component… both quality and luxury can engage us emotionally. A home, a car or an item of jewelry are some of the most emotionally loaded purchases we can make. I think it is funny, that people commonly say we should never buy a home based on emotion, but diamond sellers and jewelry sellers generally agree that they are selling emotion. Well, I love that I am emotional about what I buy …. I love to “feel” right about a purchase. That does NOT mean that I do not need expertise and experience to validate the quality of which I am emotionally drawn. And therein lies the rub.
I am motivated to share my expertise and inside information on this site to:
1. Help those that want real quality jewelry…so they don’t settle for less.
2. Demonstrate that quality jewelry is available for everyone, at every price point.
3. Honor those jewelry sellers & manufacturers that offer real quality gemstones and jewelry.
By now, you all know that I believe every woman deserves REAL Quality Jewelry …No Imitations, No Simulations & No Synthetics! Most importantly, we all deserve to know what we are buying! The challenge is to look beyond any Marketing Spin…which I call “Marketing SPAM”.
If you are a Jeweler who hides some facts and has not yet stopped the spam, learn from brands in other industries. For example: The Four Seasons website integrates customers’ comments (all the negative criticism, as well as the positive reviews; & BTW I had a great stay in Vegas during Jewelry Week.) My favorite example this week is Miracle Whip: their campaign boasts about “not being for everyone” …. It does not pretend to be real mayonnaise, LOL.
So, back to the jewelry industry:
All of my girlfriends out there who love jewelry and are contemplating their next purchase, you need to look at the information carefully, while you listen to your jewelry sellers… and most importantly, ASK QUESTIONS!
If a seller says a gemstone is GENUINE, he does NOT necessarily mean it is Natural and Untreated. For example: lots of jewelry sellers are offering Blue Diamonds at bargain prices…without telling the whole story. Natural Color Diamonds are even rarer than Colorless Diamonds. Natural Blue Diamonds are extremely rare and can be priced in the millions of dollars. Genuine Blue Diamonds set in Jewelry offered at Bargain Prices…are likely BROWN DIAMONDS or faint yellow Diamonds that were first Irradiated and then given a high heat treatment,which turns the browns/yellows into colored diamonds, including: greens, vivid yellows, blues, purples and reds! This created color is usually permanent, but could possibly change during Repairs or Re-settings that require high heat.
Is there something wrong about buying treated gemstones? Not necessarily, but you should know what you are buying! For example: one of my friends is a manufacturer and seller of beautiful affordable Blue Zircon gemstone jewelry. Blue Zircon is a real gemstone (not to be confused with Cubic Zirconia; Zirconia is Synthetic & Fake). ALL Blue Zircon gemstones are heat-treated, yet the lively light blue color and refraction can be appealing. Now, if you are an investor or among our elite affluent who can own a Natural Blue Diamond…then go for it; a Blue Diamond is on top of my list for you…right after a Natural Pink Diamond 😉 As for the rest of us, let’s buy, wear or sell beautiful, rare, gemstones, but nothing fake or simulated; if you have an urge to get close to a natural blue diamond … go visit the HOPE DIAMOND, the most famous Natural Blue!
Sotheby’s Hong Kong – 10-5-2011; 6.01 carat vivid blue & pink diamond ring; Sold for $10.1 million ($1.68 million per carat)
Hope Diamond – 42.52 Carats; Most visited object in the world; Smithsonian’s Geology, Gems & Minerals Exhibit (Harry Winston Gallery)
Sometimes, though….we look in our jewelry box and see fashion-styled forever pieces that no longer get us excited, because our style has taken a turn. I myself swing between classic, contemporary and what I call “in-my-moment” style; but NEVER will I build my style with anything not genuine or fake!
So, what can we do with our quality treasures …until the style recycles back into vogue with us or the runway? Quality lets us restyle and transform our investments, so we can enjoy them today, tomorrow and forever!
Designer Erica Courtney says: “Repurpose, Relove!” . . . her designer collections often catch my eye, but she also has a “REPURPOSE, RELOVE” program that encourages her customers to bring in their old jewelry treasures to be recreated, combined and transformed into new exciting jewelry items.
I Love you Erica Courtney!
Antique Art Deco Ring - Walton's Antique & Estate Jewelry
Always purchase quality and you will have it forever, for your next celebration, for next year or for your next generation, because we all deserve to celebrate our life with Real Quality NOT Imitations!
So, if you yearn for some new Sparkle in your life, while you have quality lingering and neglected in your jewelry box…use those pieces to create something new and you will love and enjoy your quality jewelry all over again!
We all have heard sales people tell us to make the investment in fine jewelry so that we can pass it on to our children, to our family, etc. But I say buy quality, because you deserve to celebrate your life with quality today! This website and blog is designed to show you how to find the affordable real thing!
So, let me start with my Quality Rules . . .
#1: You Deserve the Real Thing!
Nothing Fake, Nothing Faux, Nothing Phony and Nothing Fleeting should take your hard-earned dollars.
#2: Don’t be Tricked by Marketing Spin.
If someone says it is “Brilliant” . . .they may mean it is brilliant in their hand or studio that is filled with Fake and Faux gems. Most people who look at a fake gem next to a real gem…will see the difference. Most importantly, you should KNOW & FEEL the difference. You know you deserve and want the real thing! So don’t let yourself be conned, mislead or manipulated!
Remember, everyone wants to sell their products and unfortunately, they often use words that make their products seem better than they are! Do you remember reading about “PINK SLIME” that is added to Beef in most grocery stores with the name “Lean Textured Beef” – ugh!! If some people are comfortable tricking us about the food we eat and give our children…what do you think their boundaries are for jewelry and gemstones?
#3: Real Jewelry & Real Gemstones are Available at Every Price Point!
Real natural gemstones can be Affordable; there is no reason to break your piggy bank…unless you want to LOL. Follow me and I will be your curator for all that Sparkles…or send me your questions and in keeping with my reputation – I will tell it like it is!
#4: Only Natural Diamonds are FOREVER.
We all love diamonds, want diamonds, buy diamonds or ask for diamond jewelry because a Diamond is the ultimate gift of love and the ultimate self-expression! Don’t be fooled by clever Brand Names that make you think Fake or treated diamonds are real Diamonds – ugh! ALWAYS be sure to ask if they are Natural, untreated Diamonds! If you get some answer that is a beautiful description about how beautiful they are…go back to your question and make sure they are answering your question: “Are the beautiful things, Natural Untreated Diamonds”?
#5: Build a Jewelry Wardrobe
If you invest in Quality, then each piece of jewelry should be purchased as part of a jewelry wardrobe…that will build and grow in flexibility and beauty over the years. Buying one piece of jewelry without thinking about your jewelry wardrobe…can be like buying that blouse, or skirt or suit in your closet that you never wore, because you don’t have anything to wear with it! Follow me for future posts that will discuss the Jewelry Basics that every woman needs….and the right ways to build the jewelry wardrobe that you want and deserve!
Working as a business consultant that supported the DEBEERS GROUP for over ten years, the words “A DIAMOND IS FOREVER” continue to make me realize how lucky I am to work with my best friend for so long. Yes it is true: “Diamonds are my best friend—LOL.” I also have come to believe that ALL JEWLERY should be up to diamonds…and last FOREVER!.
Quality is important, not just for an engagement ring or a wedding band… quality is important for all jewelry that is given, received or purchased to celebrate our life! Working in the wonderful jewelry industry for decades, I am known world-wide as the educationalist, who tells it like it is …and helps educate the jewelry industry to do the same. Today, as I work with Diamontaires, Jewelry Manufacturers, Jewelry Designers, Jewelry Retailers or women everywhere, I continue to only support and promote jewelry that offers the best possible quality for the price…and it should last forever!
Follow me and I will be your and curator for all that sparkles!