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Genuine versus Natural

By now, you all know that I believe every woman deserves REAL Quality Jewelry …No Imitations, No Simulations & No Synthetics! Most importantly, we all deserve to know what we are buying! The challenge is to look beyond any Marketing Spin…which I call “Marketing SPAM”. If you are a Jeweler who hides some facts and has not yet stopped the spam, learn from brands in other industries. For example: The Four Seasons website integrates customers’ comments (all the negative criticism, as well as the positive reviews; & BTW I had a great stay in Vegas during Jewelry Week.) My favorite example this week is Miracle Whip: their campaign boasts about “not being for everyone” …. It does not pretend to be real mayonnaise, LOL. So, back to the jewelry industry: All of my girlfriends out there who love jewelry and are contemplating their next purchase, you need to look at the information carefully, while you listen to your jewelry sellers… and most importantly, ASK QUESTIONS! If a seller says a gemstone is GENUINE, he does NOT necessarily mean it is Natural and Untreated. For example: lots of jewelry sellers are offering Blue Diamonds at bargain prices…without telling the whole story. Natural Color Diamonds are even rarer than Colorless Diamonds. Natural Blue Diamonds are extremely rare and can be priced in the millions of dollars. Genuine Blue Diamonds set in Jewelry offered at Bargain Prices…are likely BROWN DIAMONDS or faint yellow Diamonds that were first Irradiated and then given a high heat treatment,which turns the browns/yellows into colored diamonds, including: greens, vivid yellows, blues, purples and reds! This created color is usually permanent, but could possibly change during Repairs or Re-settings that require high heat. Is there something wrong about buying treated gemstones? Not necessarily, but you should know what you are buying! For example: one of my friends is a manufacturer and seller of beautiful affordable Blue Zircon gemstone jewelry. Blue Zircon is a real gemstone (not to be confused with Cubic Zirconia; Zirconia is Synthetic & Fake). ALL Blue Zircon gemstones are heat-treated, yet the lively light blue color and refraction can be appealing. Now, if you are an investor or among our elite affluent who can own a Natural Blue Diamond…then go for it; a Blue Diamond is on top of my list for you…right after a Natural Pink Diamond 😉 As for the rest of us, let’s buy, wear or sell beautiful, rare, gemstones, but nothing fake or simulated; if you have an urge to get close to a natural blue diamond … go visit the HOPE DIAMOND, the most famous Natural Blue!  

Sotheby’s Hong Kong – 10-5-2011; 6.01 carat vivid blue & pink diamond ring; Sold for $10.1 million ($1.68 million per carat)

Hope Diamond – 42.52 Carats; Most visited object in the world; Smithsonian’s Geology, Gems & Minerals Exhibit (Harry Winston Gallery)

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Comments (6)

  • comment_avatar

    Michael Perret

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    Great post. There is certainly nothing wrong with color enhanced natural diamonds. Some designers, like Etienne Perret have made colored diamonds their signature style. But these beautiful designs would never be available to anyone but the richest people if it were not for the innovative color treatment processes that hi-tech science has allowed us to complete.

    With HPHT treatment, color change is permanent, even with exposure to high-heat during repairs. This allows very high quality diamonds (SI2 to VVS) of otherwise undesirable color to be jazzed up to beautiful colors desired by everyone! Unlike many cheap internet bargain jewelry showrooms, Etienne only uses quality fine diamonds (SI2 to VVS) in his colored jewelry designs and the outcome is nothing short of spectacular–fine jewelry with diamonds in EVERY COLOR OF THE RAINBOW, set in 18kt gold, platinum and excting new CERAMIQUE gem ceramic at refreshingly affordable prices!

    In the end, the most important thing is full honesty and integrity by the jeweler, to make sure the buyer knows exactly what they’re purchasing–beautiful color enhanced natural diamonds!

    Reply

  • comment_avatar

    Etienne Perret

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    There are numerous advantages of choosing colored diamonds instead of white diamonds or other types of colored gemstones for your fine jewelry needs. Major advantages include a greater variety of available colors, better brilliance and durability, and more affordable prices.

    While diamonds are naturally found in a wide variety of colors such as brown, yellow and pink, these stones are generally very dull, light shades and often prohibitively expensive. Colored diamonds are available in nearly any color, including various shades of yellow, orange, red, pink, purple, green, blue, brown and black!
    It is also much easier to obtain matching colors for applications such as pave where consistency is vital.This allows for nearly endless color combinations and artistic freedom by creative designers like Etienne Perret.

    While most colors can be found as one type of gemstone or another, no gemstone is as brilliant or durable as a diamond. That means your colored diamond jewelry will have a more stunning sparkle and be less prone to damage than any other gemstone of similar color. That said, another appealing application for colored diamonds is in birthstone jewelry. Discerning customers need not sacrifice on durability by using traditional semi-precious birthstones. Match traditional colors exactly with colored diamonds to ensure that your birthstone jewelry will last a lifetime!

    In today’s economy price is often a deciding factor. Colored diamonds are almost always less expensive than natural color diamonds and often even less expensive than white diamonds! So, if price is a factor in your choice of wedding or engagement rings, it is wise to seriously consider expressing your love in color!

    Reply

    • comment_avatar

      Diane Warga-Arias

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      Thanks for your post! As I said in the article, there is nothing necessarily wrong with purchasing treated/enhanced gemstones….but everyone should know what they are buying!

      Tv/Internet sites often promote Blue Diamonds (or red, pink diamonds, etc) in bargain priced jewelry without ever saying the diamonds are treated/enhanced. That is misleading to consumers! Natural Color Diamonds are more rare and so justifiably more expensive than colorless Diamonds. Treated/Enhanced colored diamonds are now widely available and so they are much less expensive than any natural diamond. As far as beauty…that shall always remain in the eyes of the beholder!

      Reply

      • comment_avatar

        Etienne Perret

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        Absolutely Diane. I couldn’t agree with you more. Thing most important thing is that those selling the product are completely honest to the consumer about what they are buying. Unfortunately, far too often this is not the case…

        Often times discount jewelers will utilize color treated diamonds that are not only of undesirable color, but also highly flawed. Then there IS a big problem with quality. Colored diamonds with terrible inclusions are often passed off in discount jewelry without full disclosure.

        Our advice is that if you want to buy a piece of jewelry with color enhanced natural diamonds, only go with a jewelry store or designer with the best reputation, whom you trust. If they are sketchy about the details of their stones, then forget it. And if the price is too good to be true, then it’s just that! There’s way too much junk out there. When it comes to jewelry, don’t settle for anything less than the best–you deserve it!

        Reply

    • comment_avatar

      Ramona

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      Sometimes a locally owned, failmy jewelry shop maybe less expensive. I like to look for one that does their work onsite and sells their own jewelry designs. They will be set up most efficiently without the overhead cost of a large Jared’s jewelers. I’ve found that the more intricate the design you’d like to have done, the higher the cost can be. Some jewelers will allow you to use scrap gold as part of your method of payment, thus bringing your cost down.

      Reply

      • comment_avatar

        Etienne Perret

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        Yes, it is very good to have a relationship with your jeweler so that they will take good care of you and your jewelry. Please do make sure to visit them once a year to make sure the jewelry is clean and all the stones are secure.

        Reply

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